Ten [10] points to Consider When Naming A Business or Brand.

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10 things to consider when naming your business
The name of your company distinguishes your company, products or services from its rivals in the eyes of your customers and potential customers. Here are the 10 things you should consider when determining a business-related name:

Think about what you want your company name to convey.
Brainstorm to identify name possibilities.
Keep the name short, simple, and easy to write and remember.
Avoid names that are too narrow or literal.
Avoid decisions by committe but do test the name with others.
Avoid plain words.
Be careful with geographic names.
Avoid obscure words.
Avoid trends.
Consider whether you can register a domain and obtain a trademark.
For more details on each of these, read 10 tips for naming your business. You'll find tons more popular articles about naming your business, plus reviews from our customers, lower on this page.